Att designa en funktionell webbsida

Att designa en webbsida som fungerar väl handlar om att väga snygga effekter och coola funktioner mot att det ska vara enkelt och praktiskt att använda hemsidan. Det är klart att det finns en poäng i att skapa en attraktiv hemsida, och i konkurrens med andra liknande sajter är det viktigt att sticka ut, men det får inte gå till överdrift så att hemsidan blir fokus och syftet med själva hemsidan kommer i skymundan. Ofta är syftet med en hemsida att dela information om aktiviteter för en grupp människor, göra reklam för en viss produkt eller tjänst, eller kanske är det en plattform där besökaren spelar ett onlinespel. Det är få personer som nuförtiden kollar på hemsidor för att de tycker om att titta på hemsidor eller för att den såg en webbadress på en förpackning. Detta hörde 90-talet till.

En annan poäng med att hålla hemsidan enkel är att den blir snabbare färdig. Att spendera månader för att få till den perfekta mail-funktionen integrerad i webbläsaren måste vägas mot att få ut hemsidan på internet, att sätta igång försäljning eller jobba med själva produkten. Det finns alltid tid att lägga till senare när du känner att det finns tid och behov.

Har du som mål att marknadsföra en produkt eller dig själv är det extra viktigt att du presenterar informationen som du vill förmedla tydligt och direkt, utan att förlora dig i avancerade funktioner och svårnavigerade navigationssystem, eller sidor som besökaren måste vänta på länge för att se.

Idag har de flesta mobiler och datorer hög kapacitet och laddningstiden brukar inte vara ett så stort problem för de flesta användare. Fortfarande finns det dock en ekonomisk aspekt i att hålla storleken på hemsidan nere. En person som sitter på ett mobilabonnemang med begränsade data eller kanske till och med betalar per MB kan tappa lusten om den märker att hemsidan kostar många MB att ladda ner.

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